In This

Episode

I recently had a sales call with an ideal client who needed our help to bring her already established business online, to create reliable, repeatable revenue.

There were a couple of things about this call that inspired me for this week’s show topic – what to expect when you plan to hire for launch support.

The first thing we look at is numbers. We don’t sell you a dream. We sell you numbers. They tell the story. We look at the size of your mailing list, how often you’ve mailed them, are they engaged, the frequency of your social posting and so on. . .

This all ties into establishing if you have an audience, who they are and how engaged they are.

You need to build an audience to sell to, this can take 2-3 months. You can’t expect to start a launch project in April, open cart in June, and have a result of a 5-figure launch when you have no audience.

Launching online is not easy; there are a thousand steps in between ideation and actually making it happen. 

Listen in now for more insights on managing your launch expectations.

Transcript