Many entrepreneurs think that generating leads is the most important part of the process of Lead Generation strategy.
While that is this true…
Gaining new leads that convert into potential clients, is indeed what Lead Generation is about. Lead Generation will attract traffic and build brand awareness for your business, generating a greater influx of future buyers.
Let’s say now that after you implemented and developed a Lead Generation strategy you’ve grown your list.
What comes next?
Are you simply going to hope that they will buy from you thanks to your irresistible Lead Generation magnet?
Unfortunately, stopping right after generating leads, won’t bring you new buyers. Without nurturing, 79% of your leads will never convert to sales.
This is because potential clients want to be taken care of and feel important even before buying from you, which makes Nurturing Leads another key element of the Lead Generation strategy. Building a relationship and constantly engaging with new leads by helping them solve their pain points and meeting their desires, is what the Nurturing process is all about.
Lead Nurturing can be implemented online in many different ways.
What makes it successful?
The key to lead nurturing is providing a sneak peek of your service for free. This can be giving away a checklist, a small guide, or a free mini-course to your leads. By giving them a taste of what your business is and how valuable it is as well, they will be coming back wanting more.
New Revenue tip: many times your free and paid services will overlap, just remember to go deeper, and make it more personal and extra-special for your paying clients.
Consistent social media content is another strategy that can help. Creating fun and engaging posts can both get you new leads as well as keep entertained the ones you already have. You can ask questions, do giveaways and go live on your platforms to engage even more with your audience!
New Revenue tip: always reply to comments and direct messages, so your leads know that you truly care about them.
Website content, such as blog posts with CTAs (call to action) will increase interested leads. Analyzing what they currently need and what they are interested in at the moment will help you write engaging articles in which you can always promote your lead magnet as well.
New Revenue tip: when writing a blog post, always keep in mind how knowledgeable your audience is on the topic you are writing about. Meet them where they are.
Of course, we cannot forget about email marketing, such as newsletters. Those can include your lead magnet, CTAs, blog articles and so much more. In this type of lead nurturing channel, you can showcase everything about your business!
Research shows that effective email campaigns can get an open rates of up to 25%
New Revenue tip: if you decide to create a newsletter for your business, remember that the key to this is consistency.
All these types of lead nurturing magnets work because they nurture leads. They are not just mere advertisements for your company and they are not directly trying to sell anything.
Why should potential clients pay you attention?
What they want is having a product, or service, that can solve their problems and meet their needs. They want a “quick win” that will induce them into buying from you.
Framebridge company understood this well: when subscribing to their newsletter you do not get just a “Welcome” email, but an educational one as well. Indeed, they teach the reader some helpful skills and in exchange, when clicking their “Educate Me” CTA you get a free guide!
You should copy and paste this example if you want to skyrocket your business: a CTA inserted in an email increases clicks by 371% and sales by 1617%!
Lead Nurturing is undeniably a crucial part of Lead Generation strategy, and it is the element that will push your lead closer to making a purchase, and finally becoming a buyer.
On top of that, 47% of larger purchases come from nurtured leads.
Enough with percentages, now it is time for you to think and plan your Nurturing Lead strategy!
…Don’t know where to start and have no clue on which one could be the optimal way for you to get new leads and nurture them?
The CEO Partner is here to help.
Simply email us – team@theceopartner.com– to start your Lead Generation journey!