Join this free 3 part workshop to discover how to better understand your customers and their needs by using surveys and interviews.
On-demand 5 day course. Unlimited Access.
Attendees will also receive a complimentary subscription to New Revenue Insights digital publication and occasional updates. unsubscribe at any time.
The most successful business owners understand the importance of staying on top of industry trends and keeping an ear to the ground at all times.
Whether starting a business or trying to grow and expand your existing business, there is a great deal of research involved.
If you want to secure a competitive advantage, you need to know everything you can about your competitors, industry, market and the most important piece of the puzzle – YOUR CUSTOMER!
“Everyone is not your customer.”
Seth Godin
Here is Why Understanding Your Customer Matters
Take a moment right now to ask yourself a question:
What does your ideal customer look like?
If a clear image doesn’t spring to mind immediately, you have some work to do.
Or, if you say, “Everyone who has a dog is my customer,” you have some mindset change and work to do.
When launching a business or a product, it is vitally important to understand not only market trends, (i.e., your customer in big groups or as a demographic) but also to know your customers on an individual level. Your customers experience your product, service, and brand as individuals, and so this is the level at which you must reach them.
You need to use every opportunity available to understand your existing or potential customers.
That’s what you’ll learn in this workshop…
LEARNING OBJECTIVES:
By the time you finish this workshop, you’ll be able to:
Identify different ways to understand and interact with your ideal and existing customers
Create a survey that gathers the most important data you need to understand your ideal customer
Write a list of good, effective interview questions that will help you understand your customer at a deeper level than you do currently
Analyze the data you’ve gathered and create detailed customer profiles
Create an action plan to execute surveys and interviews on an ongoing basis to better understand your customer and keep up with changes in their attitudes or behaviors
Testimonials
“For years I struggled to hone in on my ideal client. Sonaya not only helped me gain clarity and nail down my target audience for the long term but I was appreciative of her professionalism and insights. She made it simple and she was amazing to work with. With her direction, I was able to find and serve my dream clients. I highly recommend her for your business system needs.”
Jen Jul Media
I’m loving that everything feels in order now, that there is structure and guidelines.
Helping me with team members. My group programme is set up now to run effectively without lots of labor intensive tasks. And my systems. I have systems that are going to grow now with my business. This is going to make managing my business growth – much easier.”
Moira Ni Ghallachoir
Getting to Know Your Customers
Through Research
Research isn’t guesswork. It’s done by gathering objective data about your customers through a variety of channels. Two of the best methods are surveys and interviews. Through the direct contact these methods provide, your customers will tell you what they want and expect, and a whole wealth of other information.
MEET YOUR HOST
Sonaya Williams is chief strategist and founder of The CEO Partner, a turnkey team that takes clients through the visioning, strategy planning, product development, new audience building, and market testing needed to successfully run a course or event repeatedly online.
They specialize in supporting established experts who have built their networks and businesses offline.
Find out more about our work at www.TheCEOPartner.com
