In This
Episode
- Understand why you need to understand your customers well.
- Discover what you really need to know about customers’ purchasing behavior
- 4 ways to discover your customer’s purchasing behavior
Whether starting a business or trying to grow and expand your existing business, there is a large amount of research involved. The most successful business owners understand the importance of staying on top of industry trends and keeping an ear to the ground at all times.
Business owners spend a great deal of time researching their competitors in order to give themselves a competitive advantage.
But with all of this research, you may be missing the most important piece of the puzzle – YOUR CUSTOMER!
Now, my research to get my 1st client was going to networking events and speaking to many random business owners to learn more about their business problems and see if I can help.
Today my customer research has evolved to include interviews and surveys. We survey our clients quarterly, our mailing list twice a year, and every sales call is like an interview.
If you enjoyed that are want to dive deeper into knowing your customer, on Feb 16th we have a 90 minute workshop were will help you to
- Identify different ways to understand and interact with your ideal and existing customers
- Create a survey that gathers the most important data you need to understand your ideal customer
- Write a list of good, effective interview questions that will help you understand your customer at a deeper level than you do currently
- Analyze the data you’ve gathered and create detailed customer profiles
- Create an action plan to execute surveys and interviews on an ongoing basis to better understand your customer and keep up with changes in their attitudes or behaviors
If you are listening to this after Feb 16th, you can still visit knowyourcustomerworkshop.com to see if the replay is still available.
It’s going to be a true workshop where you leave with an action plan and next steps ready to implement.
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