Have you ever thought about how much we are influenced by our screens these days?
We watch hours and hours a day – whether it’s in the form of live TV, movies, or online videos.
When it comes to promoting your online product, take advantage of screen time by adding video to your sales page.
But how can video help you sell your online product?
It’s a proven fact that a sales page with video converts at a higher rate than a sales page without video. Video establishes a connection between you and your potential customers that text alone cannot accomplish.
The proof of the effectiveness of video is impossible to deny. Even well-respected sales page tool providers like LeadPages and ClickFunnels automatically add a space for a video on their sales page templates.
Including a video on your sales page is especially important if you’re selling online courses. During a students participation in your course, they’ll have limited face-to-face interaction with you. A video is a way to get engagement from the beginning.
What content should I put in my video?
Your sales page video should be short (about 2 minutes). Even if it’s short, it must have valuable content. No one wants to waste their time – even 2 minutes – on a video that they gain nothing from.
- Plan a quick, concise way of introducing yourself, e.g. “I’m XX and I help moms who want to save an hour every day,” or “I’m XX, your success color consultant”
- Prepare one key point about how your course can solve a problem for the viewer
- Include a clear call to action
You could also set up a short series of teaser videos in the weeks leading up to your launch date.
What about the technical stuff?
You want your video to look as professional as possible. But don’t panic – you don’t need to invest in equipment or studio time to accomplish this.
Many people make great recordings on the fly “I was just walking my dog and thought I’d share this with you,” or “Can’t wait to get back to the studio to share this so I’m on my smartphone.”
If you’re going to invest in your video, then invest in a video editor – either a person, or a tool like Adobe Spark or Camtasia. This way you can edit and add music and graphics to your video if you choose.
If you really don’t like seeing yourself on screen, then choose a whiteboard animation approach or a slide presentation with voiceover.
When it’s ready, upload your video to YouTube, DailyMotion, or Vimeo and share the link with your audience.
What next?
- Don’t procrastinate – just get started
- Don’t be self-conscious – being yourself is what engages people
- Remember that your sales page video will help boost your sales