Service-Based Business Owners: Turn Your Service Into A Digital Product And Increase Your Revenue
If you’re a service-based business owner, you may be wondering how you can turn your service into a digital product. After all, services are intangible and can’t be sold online, right? Wrong! With a little creativity and some elbow grease, you can absolutely create a digital product out of your service.
Here’s how:
Identify the task or outcome your customer is hiring you to do for them. Typically this would be a part of your signature service that you currently do in business today. Once you’ve identified the task, break it down into small, manageable steps. These steps will become the content for your digital product. So, if you’re a copywriter and your digital product is Copywriter’s Ideal Project, your steps might be something like this:
1) Researching the client’s industry
2) Learning about their target audience
3) Outlining the project
4) Writing the first draft
5) Editing and revising
6) Putting the finishing touches on the project.
Each step is actionable and specific. That’s what you want your content to be like. Each step should give your client exactly what they need to complete that task themselves – no more and no less. Finally, package up your content in an easily digestible format – think PDFs, workbooks, video tutorials, or even audio recordings. Then list it for sale on your website.
Let’s break down the process.
Understanding your clients is the first step to setting up a successful digital product. Before turning your service into a digital product, it is important to identify who you want to target and meet their needs.
- Is this a digital product for your current clients? Maybe you are at capacity in your business and are looking for a new way to support your clients.
- Is this digital product for someone who is not quite ready to work with you yet? You may have an audience of people that aspire to be your clients but they aren’t ready to work with you due to money, time, or level of business.
Ask yourself: Who are the clients that I am hoping to reach with my digital product? What problems can I solve for this audience?
Once you have a good understanding of the clients you are hoping to reach, you can create a more focused and targeted digital product that directly caters to their needs.
When looking to turn your service into a digital product, the second step should be finding the right problem to solve that your target market faces. Take time to research and investigate what potential clients in your industry are seeking and identify what pain points they experience so you can tailor your product accordingly.
Clients appreciate a product that solves their individual needs and pain points, so it is important to craft something tailored specifically for them, rather than a generic product that may not be as well received.
If a client has a workflow issue or a task that is taking too long, then that may be an indication that there’s an opportunity for you to turn it into a digital product. By using this approach, you can be sure of creating something that’s truly helpful and provides value for your customers. You’ll also find it easier to market once it’s available, as customers will already understand what your service does and why they need it.
Once you have identified the pain points of your clients and crafted a solution, you will be one step closer to turning your service into a successful digital product.
Promoting your digital product to your target market is essential for success; with the right strategy, you can potentially reach a much larger audience than you imagined. To narrow down who should be receiving your digital product, think about your potential customers and what their interests and needs are. Then look for platforms where those individuals gather and strategically advertise there – this could be social media sites, discussion forums, or job boards. Utilize partnerships as well – reaching out to people in related industries could lead to collaborations that draw more attention to your product.
Finally, be sure to include a call-to-action in each promotional post – invite people to learn more about your product or get a special deal if they purchase early. With these tips, you can reach the right people with the right message!
Now that you know the steps to take to turn your service into a digital product, it’s time to get started.
- Define your target market and find a problem they have that your product can solve.
- Create a digital product that solves their problem.
- Promote it to them through different channels.
You’ll be on your way to generating new revenue for your business in no time!
What ideas do you have to turn your service into a digital product?
Contact us today if you need help developing and implementing a digital product into your business.