by Sonaya Williams | Jan 31, 2023 | Digital Product, Product Launch, Product Management, Service-Based Business
Digital product management is a role that is growing in importance, particularly as more and more companies are looking to create valuable digital products to stay competitive. If you’re a service-based business, then understanding how a digital product manager...
by Sonaya Williams | Jan 10, 2023 | Business, CEOs, Digital Product, Product Management, Service-Based Business
Reflecting on the past helps you move forward in business and life. This exercise allows you to reflect on the past twelve months and identify what worked and didn’t work for you. Then you can determine where you want to be by the end of the year. My vision for...
by Sonaya Williams | Feb 14, 2022 | Business, Customer, New Revenue, Product Launch, Product Management
This article is part of our Know Your Customer Series. Use the links below to read all issues. Issue 1: Learning about Your Customers’ Purchasing Behavior Issue 2: Why You Should Segment Your Market Issue 3: 7 Ways to use Social Media Issue 4: Who Do Your Followers...
by Sonaya Williams | Feb 14, 2022 | Business, Product Management
This article is part of our Know Your Customer Series. Use the links below to read all issues. Issue 1: Learning about Your Customers’ Purchasing Behavior Issue 2: Why You Should Segment Your Market Issue 3: 7 Ways to use Social Media Issue 4: Who Do Your Followers...
by Sonaya Williams | Feb 9, 2022 | Business, Customer, Product Management
Not everyone is going to need what your business has to offer. This shouldn’t be a surprising fact. By creating a customer profile, you will identify those people who do. When you make an avatar that identifies the individual who would benefit most from your...
by Sonaya Williams | Mar 17, 2021 | Business, Product Management
When you plan to launch a digital course, you put a lot of effort and energy into the process. You want to be sure that all your time has been worth it. How do you know if you’re successful? Well, you can see the number of sales you’ve made, but there are much more...
