Lead Generation is a key element for your business and you should create and plan a strategy for it.
I am sure you’ve probably tested out a mixture of different ways to generate leads. It might be from promoting a free gift or curated social media content, either way, you are wondering what other businesses are doing and in which unique ways they can successfully take new leads on board.
And, why are they successful?
What types of strategies are they implementing to get new leads?
If these are two questions that pop in your head when working with clients. For every product we create we do market research and our goal is to identify what is already working in the industry. So, we got you covered.
Let us dive deep and analyze some examples of businesses doing Lead Generation the right way.
Note: Although some of the strategies are taken from product businesses they can be successfully applied to our service based business.
Who doesn’t love Quizzes? Quizzes are a fun and engaging way to get new leads online.
Discover how some brands are using this lead generation strategy to successfully.
Beardbrand
This company saw the opportunity not just to introduce their brand and their selling point to potential customers, but also, to gain new leads in the process through a fun quiz on their website. (https://www.beardbrand.com/pages/beardsman-quiz)
Indeed, when you open their website, you are asked this simple question: “Are you the rarest type of beardsman?”. After some questions about your lifestyle and hobbies, you arrive at the end of the quiz.
Want to know the results?
Simply join their newsletter! List building at it’s finest.
This lead generation strategy works not only because of the engaging quiz they provide, but also because while taking the quiz, you are immersed in Beardbrand’s brand identity as well. As a matter of fact, after you get the results you are also recommended products that fit with your “just discovered” personality.
They have collected over 150 thousand leads thanks to this fun quiz strategy!
Jenna Kutcher
We talked about a quiz regarding a product, but this type of lead generation magnet can be applied even to online businesses that provide services and consulting as well.
Let’s take as an example the “Saucy Quiz“: Jenna Kutcher, a digital marketing educator, created this short and fun quiz to target entrepreneurs that could be interested in her services.
“Do you want to know what your “secret sauce” is and how to own your successful business while having fun doing it?” (https://jennakutcher.com/secretsauce) This is the premise she gives, sparking some curiosity in the potential lead’s mind. After a series of playful questions, to get the result and know more about ways to pivot your brand, you sign up to her newsletter and get some meaningful insights on your business as well.
This interactive approach generated over 100 thousand new leads!
Why do people like taking quizzes?
Every human loves to learn more about themselves. I remember flipping to the back of the Cosmopolatian magazine to find out what quiz they had so that I can learn more about me. Even though some of them were way off.
For the business owner: Quizzes offer a great way to segment your audience list so that you can nurture each type specifically. Depending on the quiz result you can direct each to a different offer. That’s smart marketing!
Referral Reward System: Get new leads from existing customers
This approach is highly based on trust and it is probably the one that will give you a higher chance of getting new leads. When a customer refers your business to a friend or a family member, the chances of this lead becoming a new customer are high, because they trust this person and they value recommendations from them.
So, how do you do this online?
ShadyRays
This sunglasses company uses this system as a lead magnet.
Here’s how: They offer their current customer to “bring a friend along“, as to say, they ask them to provide an email of a friend or family member that would fancy their products and offerings as well.
By doing that, the current customer gets 15% off if the person they recommended purchases on their website!
This strategy incentives customers to refer to as many people as possible since what they get in exchange is something that benefits them. As a result, this brand gets thousands of new leads thanks to the referral system!
Harry’s
This e-commerce shaving company created and developed a referral reward system before launching its brand. Unlike ShadyRays, their system was based on overall potential customers and not on current ones.
Their referral system was based on accumulating rewards: the more friends you referred the more products you could get for free.
Five friends? Five shaving cream for free.
Ten friends? Free razor for you.
25 Friends? Free premium razor.
And finally, referring 50 friends meant that you would get free shaving cream for a year!
This allowed Harry’s to get, just in the first week, over 100,000 thousand new leads!
& others Lead Magnets
Sparking curiosity is a tool that works efficiently every time.
No matter what type of business you work in, a good lead generation strategy has to be engaging and interactive with your potential prospects.
What other ways can you implement this?
James Clear
Being a personal development blogger and a best selling author did not stop James to find new ways of getting new leads.
His landing page is proof of this, in fact, he uses the first three chapters of his book as a potential lead magnet.
How?
If you do not want to buy his book straight away and want to download just the beginning of the book, you subscribe to the newsletter and get those chapters for free!
This way, not only does he get new leads for his newsletter, but also new potential customers that will, hopefully, buy his book after reading the first part.
Suomalainen Kirjakauppa
Don’t be afraid of the complicated name, is just a Finnish Bookstore!
This e-commerce brand is the biggest bookstore chain in Finland. What is so unique about them? They used their chatbot as a lead magnet to launch their podcast and audiobook service.
The bot on their website can modify the answers and questions based on the potential lead on the other side of the screen. It helps and gives fast assistance to whoever is scrolling on the website that is interested in activating their services or modifying their subscription.
After launching this chatbot, their sales and customers’ interests increased by over 26%!
These are a few examples of businesses that understood their customer persona and created a lead generation strategy according to it.
By analyzing your current customers and potential ones, you can develop lead magnets that not only will increase your newsletter signups or followers on social media but will love and refer your brand to other people as well.
Hopefully, all these examples got you inspired to start your lead generation strategy.
Before you jump into it…which one was your favorite?
Let us know in the comments below!