One of the problem we help our clients solve is with creative ways to generate leads. It’s important to have lead generation methods that are relevant for your audience. In addition to having a solid way to nurture those leads once they are part of your world.
Quality leads are the fuel for any business!
Without leads your business will not thrive.
Let’s get started with the basics.
WHAT IS A LEAD?
Any person who expresses interest in your company’s service in any way.
Many service based businesses get leads through referral. This is how The CEO Partner grow for over 10 years. Referrals are a great way to generate sales. It becomes an issue being able to predict and scale your business based on referrals only.
Once you start generating leads you would qualify them into categories or buckets. General categories of cold, warm or hot based on how interested they are in working worth you or even where the lead was generated from. This qualification is important to your lead nurture strategy.
WHAT IS LEAD GENERATION?
The process of attracting leads to your business.
Lead Generation also includes the strategy of nurturing leads interested in working with you in order to convert them into a client.
The idea of generating leads can feel daunting to many, especially when you started the business to focus on serving your clients.
There are many benefits to Lead Generation. You will attract more traffic to the business and build brand awareness. The end goal of lead generation is to increase the influx of potential customers into your business.
The number of leads and they way you generate them is a key metric for tracking the success of your business.
Consistent lead generation is the foundation of your business.
This image displays the journey a lead should go through in your business in order to become a client.
How do you generate leads, today?
Our goal is to expose you to different ways that you can generate leads online in your business.
There are many ways that you can apply and implement Lead Generation in your business.
Here are a few examples to get you started in developing an online Lead Generation strategy:
Content Marketing
You are an expert at what you do. Now it’s time to let the world know. Creating content is a recommended form of lead generation for many service based businesses. Publishing content on a consistent basis allows you to share your expertise with your audience and build – Know, Like Trust Factor.
Content Marketing can look like:
- Publishing a detailed article 1x a week on a topic that is relevant to your audience. There are various platforms that you can post your article on – LinkedIN, Medium, your website. You want to have it somewhere that will allow you to engage with readers.
- Posting on social media a few times a week to promote your article.
- Going live on a social platform to share your thoughts on the article and drive people to read the full article.
- Creating a YouTube video where you walk people through the points of your article.
The idea of content marketing is to be seen as the expert and drive the audience to engage with your content so they buy from you.
Lead Magnet
Lead Generation is difficult for people because they don’t know how to get people into their world. Lead Magnets are an ideal way to get someone to opt-in to your list.
A Lead Magnet can look like you creating a checklist on the 5 ways to find the best realtor to sell your house. Someone will exchange their email address to get this checklist and become a lead in your world. You can have multiple checklist on the different areas of your business.
A few other lead magnets examples:
- Quiz
- Masterclass Training
- Pre-recorded video training
- Downloadable PDF
- ebook
Once you have started building your newsletter list your newsletter list you will need to nurture them by sending newsletters consistently.
Newsletters or personalized emails work well to get new leads, as a matter of fact, it is still 40 times more effective than social media!
Webinars
Sharing your expertise in a way that allows your audience to connect with you should be the go to choice. As a business owner you will learn tons when you engage with your audience.
Webinars increase the interest of potential buyers in real-time due to the engagement.
With webinars you will generate your leads by having them opt-in to join your webinar. Once they are on your mailing list you will begin to nurture them.
And remember: you will need quality leads, because there is no point in having an enormous amount of leads if none of them will buy from you.
These are just some ways that can help you get started with your Lead will Generation Campaign.
Like everything else in business, they need to be tested out and tried to understand what works and what doesn’t for your business.
The beauty is in the numbers.
Once you have a systems that generate leads it can be put on repeat and create predictability in your business.
At The CEO Partner, we are here to help you create New Revenue in your business by
We are here to help you build a unique and effective Lead Generation strategy that converts your new leads into customers.
Book a New Revenue Session to discuss how you can get started!