Hi, I’m Sonaya Williams. Welcome to my world.

 

I’m here to tell you what I know to be true. When women like you and me create systems + gather support, we build incredible, successful businesses AND happy Lives – for ourselves and the people we love. 

In fact I built a multi-6 figure business around that exact idea. 

Can I ask you? 

  • Does your ‘To-Do’ list cover date-night, groceries and examining gross-profit margins?
  • Do you juggle a daily drill of family, relationships while running a successful business?
  • Are you looking for a place you can go, to get the answers you need?

Me too! That’s why I have created ‘ The CEO Partner’. Think of this as your North Star. Every resource that you find here is a new solution, part of a larger eco-system of support specifically designed to help women like you and me, navigate running a business with family life and personal freedom. 

This is where you can read articles about successful business owners and the systems they use to keep it all going. Listen to podcasts where I interview leaders in their field. Join an online community of like-minded, busy entrepreneurs who share their honest wins – and struggles on the daily. 

I have learned that everything is possible with systems and support. 

  • It’s not about hustling. 
  • It’s not about compromise. 
  • It’s about Working Smart.

You don’t have to trade a happy life for a thriving business. With the right resources, you can find massive success and freedom in both the personal and the professional areas of your life. 

Systems + Support = Happy Business + Happy Life 

I am an American woman based in Copenhagen, I am a Wife, a Mother and a CEO managing a global team. 

On any given day you will find me switching back and forth between these roles.  Each identity is precious to me and carries its own special set of needs. I need to bring a different ‘me’ to each situation. I thrive like this and it also demands a lot of energy. 

Growing up in New Jersey I watched my Mother be a single mom, working two jobs to provide for me. Free time was so limited for her, that her personal needs, wishes and desires, always came last. 

I watched as she struggled under work/life pressures, never really having the freedom to enjoy life on her terms.  Late one night in conversation, many years later, she admitted what I had always known. My Mom had lived her life doing a job that didn’t make her happy or feel fulfilled. She carried regrets and a sense of missing out. What she did for us, her children,  was amazing in so many ways but there was a trade-off. 

She put her family first and she came last. 

She paid the bills but in doing so, she sacrificed her dreams. 

Even as a child, I knew there was something wrong with that story. Later as a young adult,  I made the promise to myself that I would have the right to freedom of choice. I wouldn’t accept that trade-off. 

I believed that I could have it all – a happy business and a happy life. 

My mission?

To free up your time by giving you the right tech tools so you can Do More. Make More. Do the work that you adore.

See, I believe when you have the right systems in place, you will end the day-to-day chaos that prevents you from having the success that you want. 

You shouldn’t spend your time OR energy on things you hate when you can delegate or automate.

And that’s my area of expertise.

My corporate background—which includes project management, user experience, IT and business process management—has uniquely qualified me to strategically overhaul your business.

As a project manager, I mastered the art of planning—keeping projects on track and effectively communicating client expectations. Later on IT help desks supporting the customers of major companies, I learned to explain technology in a way that wasn’t daunting and made sense to people.

But it was in business process management that I found my passion

What’s business process management?

It’s helping you and your team get things done with less time (without you needing to oversee every detail.) It’s about keeping time and money in your pocket so you can grow your business.

I specialize in process automation and upgrading the customer experience. I’ve designed unique systems for businesses like yours, created step-by-step detailed documentation for team members to know what’s expected of them, and I’ve trained teams on how to get their work done (effectively, thoroughly, the right way, the first time.)

No more reinventing the wheel.

No more repeating yourself.

No more wondering what happened or what actions were taken after the last meeting.

As your New Revenue Specialist, I help you stop leaving money on the table. And not only keep more of it in your pocket by better using your time, but make more of it. I’ve helped my clients:

  • make an additional $35K with business model enhancements;
  • ditch 5-7 hours a week of “busy work” with the right tools;
  • hire team members to support and run their business (without taking up more of their time).

My obsession with technology isn’t new. When it comes to gadgets, I become rapidly addicted to anything new—currently, I’m inseparable from my iPhone and Macbook. And, when it comes to new software, I’m THAT person—you know, the one who submits feedback about what doesn’t work when it comes to the user interface and overall functionality.

What else? Wellllll, I adore white-chocolate covered strawberries, exploring the city with my girls, and exotic excursions with my hubby.

But most of all? I looove helping you end the day-to-day chaos in your biz and helping you live the lifestyle you desire.

Today I know that to be the truth and that is why I am committed to  helping women, like me,  have the freedom to choose their first career, not instead of – but as well as their family. 

That is why I created The CEO Partner. I wanted to provide practical support and real life stories to help women like you and me, navigate running a business with family life. No compromises.

Just #TruthTalk and solutions.

PS. And my Mom? Well, she had always loved cooking and wanted to be a chef.  In her late 50’s, she went to culinary school and set forth on her retirement career as a chef!